Title:
"Space"

Advertiser / client:
Panasonic

Creative Idea / Concept:
The LX1 Lumix digital camera from Panasonic has the feature of allowing wider photos, wwith more space at the sides. When it was launched, society divided into two groups: Small Picture Lovers and Big Picture Lovers. At least that’s what this website proclaims, without taking any side. What it did was bring a space so both groups could display their standings and add supporters. Of course, the Big Picture Lovers choose the LX1 camera. The other group just complains about the new camera. A banner campaign was designed to drive to the site, also without taking sides.